The diversity of our experience is as diverse as our client mix. From multinational corporations to heads of state to news ripped from the headlines, the Greenbrier team has led careers steeped in solving problems. Lane and Matt have assembled a team of the most experienced and qualified communications, strategy and public affairs experts in the field and based throughout North America.

Greenbrier Leadership

Lane Kasselman

Lane has spent well over two decades consulting on public policy, crisis strategy and communications for blue chip and startup companies, celebrities and influencers, political campaigns, public officials and nonprofits. From Uber to AT&T to presidential campaigns and elected officials, Lane is a nationally recognized expert in crisis and public affairs. Lane lives in Northern California.

Matt McKenna

A native of Montana, Matt spent nearly a decade advising President Clinton, Chelsea Clinton, the Clinton family and the Clinton Foundation. Deeply rooted in campaign politics and an expert in crisis, acquisitions and executive communications, Matt has advised a wide range of companies, philanthropies, and NGO’s. Matt splits his time between Northern California and Montana.

Emilie Cole

As the former Head of Communications at Asana, Emilie has unrivaled experience working with leadership teams to develop winning narratives, build impeccable brand reputations in tricky industries and navigating policy and crisis communications challenges in the nation’s most demanding media markets. A graduate of Syracuse University's esteemed Newhouse School of Public Communications, Emilie is based in San Francisco.

Abram Smith

An expert in finance and digital currency, Abram has been part of the Greenbrier team since the start. Cutting his teeth during the frontier years at Uber, Abram has developed a reputation among clients and colleagues as infinitely reliable and always thinking a dozen steps ahead of a challenge. Abram is a native of Northern California.

Dacyl Armendariz

With a communications career spanning over a decade, Dacyl is as familiar with an Austin Editorial Board as she is with a new market launch in Scottsdale. Dacyl is an expert in consumer and brand communications, and is known for her deep relationships with local media across the United States. Dacyl is based in San Francisco.

Georgina Beven

Formerly with T. Rowe Price, Georgina joins the Greenbrier team with years of corporate communications experience. Her recent work on a high-profile Senate campaign adds to her diversified professional background and bolsters Greenbrier's ability to create meaningful solutions for clients. Georgina is based in Colorado.

Allison Guthrie

With a background in branding, marketing, and advertising, Allison brings years of strategic and executional experience to Greenbrier. Her work in the travel and nonprofit industries and with Chick-fil-A and AT&T while at The Richards Group and Epsilon provides a creative perspective for clients. Allison is based in Colorado.

Arturo Burciaga

Over a decade of designing and executing winning policy, communications and digital strategies. Arturo was part of the historic Hispanic Media teams which helped President Barack Obama and Senate Minority Leader Harry Reid win their reelections. His career has included the U.S. House of Representatives, Department of State, Department of Homeland Security, and the IRS amongst many others. Arturo is a native of Mexico and based in Washington D.C.

Lauren Burt

Lauren is a PR pro who focuses on healthcare, retail and financial services. Previously internal to Amy’s Kitchen, Lauren led internal communications, crisis and consumer events across the U.S. and Canada. Lauren has worked with some of Silicon Valley's leading PR firms and managed accounts for the biggest names in tech. Lauren is based in the Bay Area.

Annie Parker

Annie is a seasoned publicist who has spent her career working with both established brands and launching startups within the tech and entertainment spaces. Her experience spans across apps, consumer products, lifestyle, digital content, television and film. She is passionate about her clients and works fervently to keep them in the spotlight by managing communications efforts through integrated, creative strategies centered on executive visibility, media relations, events and more. Annie is based in Portland, Oregon.

Greenbrier Team Members

  • Mandy Weaver